Another post on our favorite series: Christmas shopping season!
The first question for the day: Why is it better to shop locally?
Shopping in a local business district means less infrastructure, less maintenance, and more money available to beautify your community. Also, spending locally instead of online ensures that your sales taxes are reinvested where they belong— in your community!
And yes, we have a day for small business shopping!
Small Business Saturday was first observed on Nov. 27, 2010. According to Wikipedia, the event was created by American Express in partnership with Boston Mayor Thomas M. Menino, the Washington, D.C.-based nonprofit National Trust for Historic Preservation, and the Boston-based nonprofit Roslindale Village Main Street. Held on the Saturday after Thanksgiving, Small Business Saturday was meant to serve as a counterpart to Black Friday and Cyber Monday.
As part of the 2010 promotion, the first 10,000 small business owners who signed up to participate received $100 worth of free Facebook advertising, and the first 200,000 American Express cardholders pledged to use their credit cards on Small Business Saturday to support small businesses received a $25 credit.
By 2020, while American Express has shifted its small business messaging to a year-round emphasis using its "Shop Small" message, the need to support small businesses has become (especially during the pandemic) a rallying cry to shoppers and sellers to Shop Small — on Small Business Saturday.
What will happen in 2021? We are not sure at all but all the shoppers, especially shopaholic ones, should be carefully prepared for the day!
When you support small business, you're supporting a dream! Let's check out some best deals at our small business' website here.